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About Us

The Values That Drive Our Game



Buildingteams

shaping futures

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Our Philosophy

Passion, Purpose, and Precision In Sports



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Why SFL?

At SFL, we believe in the power of grassroots sports to shape young athletes. Our expert-led coaching, structured programs, and top-tier infrastructure create the perfect environment for children to develop skills, confidence, and a lifelong passion for sports.

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Our Vision

To provide high-quality, accessible sports training that nurtures young talent, fosters discipline, and instills key life skills. We aim to bridge the gap between aspiring athletes and professional coaching through our partner academies and structured leagues.

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Our Mision

To become a leading platform for grassroots sports development, empowering young athletes with the right training, opportunities, and exposure to compete at national and international levels.

Our Objective

To create a well-rounded sports ecosystem that integrates expert coaching, cutting-edge infrastructure, and structured competitions. With AI-driven performance tracking and match analysis, we ensure every child receives data-backed insights to enhance their skills and growth.

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What We Do?

Expert Coaching and Structured Training



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In Local Communities

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Team Pictures

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10,000+

Players

Trained across 5 years

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Top Goals

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Highlights

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Star of the Match

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Coach Corner

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Join With Us

Step Into Sports Excellence



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Enroll Your Child
Give your child the right start with expert coaching at SFL academies.
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Explore Our Academies
Visit our partner academies and find the right fit for your child’s training.
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Compete in SFL Leagues
Let your child experience competitive tournaments and grow in the sport.
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Learn from the Best Coaches
Train under certified professionals who guide every step of the journey.
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Track Progress with SFL App
Stay updated with match stats, schedules, and performance insights.
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Join the SFL Community
Be part of a supportive sports ecosystem that nurtures young talent.
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Founders Desk

A vision for grassroots success



Sourjyendu Medda

Sourjyendu Medda

Co-Founder & CEO

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As a father, he believes in the power of sports and life skills sports can teach children. He is passionate about building a strong sports ecosystem at the grassroot level that will propel Indian children to win in coming years in international sports arenas. Previously, he has co-founded Dealshare.

Armaan Tandon

Armaan Tandon

Co-Founder & COO

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Armaan is an experienced strategy consultant. He has worked in Sports Media and Analytics. He is ready to use his experience and passion to build SFL into a beacon for youth sports in India.

Sandeep Tandon

Sandeep Tandon

Advisor

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Sandeep is a seasoned tech entrepreneur and currently the Chairman of Syrma SGS and Aavas Financiers Ltd. When not in board meetings, he can be found brain-storming on how to leverage technology for sports.

Anshu Prasher

Anshu Prasher

Advisor

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Anshu has grown up playing basketball and is a hardcore fan of Harden. He is a partner at Whiteboard Capital and believes that playing sports should be mandatory for all children to pick lifeskills.

Frequently Asked Questions

Find quick answers to everything you need to know for an excellent coaching experience

SFL is a sports training ecosystem focused on grassroots development, providing expert coaching, structured training, and competitive exposure for young athletes.