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Founders

Building the Future of Sports Training Ecosystem



Sourjyendu Medda

Sourjyendu Medda

Co-Founder & CEO

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As a father, he believes in the power of sports and life skills sports can teach children. He is passionate about building a strong sports ecosystem at the grassroot level that will propel Indian children to win in coming years in international sports arenas. Previously, he has co-founded Dealshare.

Armaan Tandon

Armaan Tandon

Co-Founder & COO

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Armaan is an experienced strategy consultant. He has worked in Sports Media and Analytics. He is ready to use his experience and passion to build SFL into a beacon for youth sports in India.

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Academy Heads & Advisors

Strengthening Grassroots Sports



Satyajeet Saaini

Satyajeet Saaini

Founder & CEO, SFL Oranje Football Club

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From a football enthusiast to a sports leader, Satyajeet Saaini’s journey has been all about building opportunities. An FA (UK) certified coach with a Master’s in Sports Management (UK), he founded Oranje Academy in 2016 with just 23 players. Today, it’s SFL Oranje, training 600+ young athletes and producing state and national-level players.

Aditya Chougule

Aditya Chougule

Founder & CEO, SFL Racquet Arena

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With over eight years of coaching experience, Aditya Chougule has worked with India’s best, including Ankita Raina (India No.1). A certified ITF Level 2 coach, he founded ACTA to build structured tennis training. Now, with SFL Racquet Arena, he aims to nurture future champions through elite coaching and strategic player development.

Eric Fernandes

Eric Fernandes

Head, SFL Table Tennis Program

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A former India No.2 (U-17) and Maharashtra State Champion (Men’s, 2007), Eric Fernandes knows what it takes to win. Having played for Western Railway and the Income Tax Department, he now channels his expertise into coaching. As an ITTF-PTT Level 1 coach, he leads SFL Table Tennis to provide young talents with the necessary training and exposure.

Vikram Devare

Vikram Devare

Technical Advisor, SFL Badminton Program

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Vikram Devare is an expert at building ecosystems for nurturing high potential players. A former national-level badminton player, he spent years in corporate banking after earning his MBA from IIM Kozhikode. In 2016, he headed the Badminton Program with Sporthood, training over 5,000 athletes, including 1,000 young players. Now, at SFL, he’s shaping the future of the professional badminton space within young minds.

Prachura Padakanya

Prachura Padakanya

Technical Advisor, SFL Chess Program

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A former International Chess player, Prachura Padakannaya has competed, promoted, and shaped the sport in India. As co-owner of American Gambits (Global Chess League) and a trusted consultant for top brands like HDFC Bank, Xiaomi, and Sony Setvi, his expertise spans business, strategy, and sports development. His role at SFL ensures the right mix of planning, execution, and growth for several operations.

Gautam Ahuja

Gautam Ahuja

Technical Advisor, SFL Curriculum Development

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Gautam Ahuja, founder of GameCrafters, has over a decade's worth of experience in the sports industry, working with both government and private organizations. He leads a sports consultancy that helps athletes and businesses grow with smart strategies and guidance to diverse clientele. He is now majorly involved in planning the curriculum at SFL, making sure sports education and training are well-structured and effective.

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Advisors

Driving the Minds at Work



Sandeep Tandon

Sandeep Tandon

Advisor

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Sandeep is a seasoned tech entrepreneur and currently the Chairman of Syrma SGS and Aavas Financiers Ltd. When not in board meetings, he can be found brain-storming on how to leverage technology for sports.

Anshu Prasher

Anshu Prasher

Advisor

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Anshu has grown up playing basketball and is a hardcore fan of Harden. He is a partner at Whiteboard Capital and believes that playing sports should be mandatory for all children to pick lifeskills.

Frequently Asked Questions

Find quick answers to everything you need to know for an excellent coaching experience

SFL is a sports training ecosystem focused on grassroots development, providing expert coaching, structured training, and competitive exposure for young athletes.